The FORWARD Program

QUIT SPINNING YOUR WHEELS, get a clear plan, move forward


Next group intake closes in








How will it feel to finally MOVE FORWARD

and do what you love without fear?

Did I just hear you scream? Sounds pretty cool, doesn’t it?

Imagine your ideal weekday morning, you might wake up, do what you have to do for your family (furry or human), make a coffee, read the paper and go for a lovely walk along your favourite trail or beach.  No stress,

Arrive home, check your email to find a number of business enquiries, a good number of sales and some lovely referrals for work done well.  Your calendar pops up with a few things you need to do today and then you are free to create, to speak, to write, to research, visit clients, create programs, cook, ….

Knowing that your system is working, on autopilot.

Yes business still gets busy and some days are busier than others but your marketing is planned and executed, your brand is clear, you are as productive and efficient as possible and your brain is primed for success, sound good?

i’m here to help you get there

Hi, I’m Kim McGuinness & I am determined to help you do what you love without fear.  

You’re great at what you do, make or create. I know that. I also know life, to you, is about experiences, not just money.  You have a grander vision for the world and started your business with purpose and passion.  That said, it would be nice to have a consistent stream of income so those experiences can be a bit better, right? Or maybe your business is doing really well but you need some organisation, some systems that make the busy-ness of business not quite so “busy”.  How does that sound?

the buck starts with you

I’ve watched, and facilitated, more business and personal transformations than I can remember.  I’ve seen that magic moment when things just work.  I want that for you.  My mission is to support solo business owners to create the life they want – for themselves, for their family and for our community. My dream is for a society filled with people who are living on purpose and are connected to their families and communities.

 A business program for passionate SOLO CEO’s

Running your own show is tough sometimes.  We signed up to this gig with dreams of being our own boss, working when we want and achieving a lifestyle something out of the ordinary rather than working the typical 9-5 day.  We may have had a dream to be in our creative genius most of the time, and make a living from that. Whilst that may be true some of the time, the rest of the picture paints as a constant stream of admin, marketing and pitching for business.  It’s tough, sometimes soul-destroying and completely unpredictable.  Join this program to quit chasing your tail, put some solid systems in place, nail your brand and revitalise or rebirth your business.  Become accountable to someone other than the cat and make sure that you are truly moving forward rather than just chasing your tail.

By the end of this program you’ll have:

  • A clear intention and solid goals for your business over the next 5 years
  • Complete connection with your personal and business brand so that everyone just “gets” you
  • The foundation for a perfectly aligned business network that will be a source of business for years to come
  • Understanding of your energy profile and how to be the most efficient and productive you can be
  • A solid digital marketing funnel, perfect for your business, that brings in leads and community on auto-pilot
  • A product strategy in place with one or more already created
  • Your content and promotional strategy defined and in place
  • An understanding of joint ventures and an appropriate strategy applicable to your business.

“I cannot thank Kim enough!”

Kim is very intuitive and can piece together my rambling thoughts and ideas and make sense of it! Kim has a wealth of knowledge, experience and a heart of gold. Working out what you want to do is such a personal journey and Kim has given me endless support and encouragement. I have come leaps and bounds in finally getting my business off the ground. She has opened my eyes to endless possibilities and given me tools and knowledge of ways to implement them, I can not thank Kim enough!

Susan Schwager, Director |

SoloCEO Group Coaching includes:

  • A solid growth program with personal attention and an accountablity partner for 6 months, for much less than hiring a marketing or business coach.
  • A pre-work module before we get started to do at your own pace and prepare yourself for the course
  • 6 monthly live webinars designed to take you clearly through the next module
  • An action-taker email each week that guides you through each step outlined in the previous webinar
  • Monthly WIP (work in progress) reminders and personal review by Kim throughout the program to ensure you are on track – Imagine the value of having someone focused on YOUR success!
  • Worksheets and planning sheets for each lesson
  • Direct email contact with Kim for questions and feedback throughout the program
  • Lifetime access to the course members area with all recordings etc.

 Here’s A SAMPLE OF what you’ll get:


Let’s clean up and create


Receive a pre-recorded video introductory session to watch at your leisure prior to commencement.  Nothing too onerous but time to clean up business, body and mind, rejuvenate, set your intention and create some serious goals. Envision your castle and what it looks like to you.

Worksheet included


Lay the foundation


Lay the foundation for your business.  Understand your energy profile and how to work with it not against it, how to get the most out of your brain and how to set up your day for success – every day.  Build a plan and a path to get there.  Live webinar, recorded for future review and follow up.

Worksheet, planning grids, Monthly WIP report included (tailored to your unique situation and personally reviewed by Kim)

Module 2

Brand and messaging


Understand your market. Define your customer profile and work with who you want. Learn how to attract your ideal client and build a profile that leaves no room for doubt.  Make it easy for them to find you and understand you.

Worksheet, Monthly WIP report included 

Module 3

Product strategy


Keep your message consistent, coherent and classic.  Learn how to build products that don’t date while still maintaining currency and the message string that ties them all together.  Understand your product ladder and how to create what your market will love.

Worksheet, Monthly WIP report included 

Module 4

Marketing strategy


Build an automated process that works for your business.  Understand the different types of sales paths relevant to your business, how to implement them and how to draw customers to your brand.

Worksheet, Monthly WIP report included 

Module 5

Content strategy


Understand content strategy, where and how to advertise and what to say – online and offline.  Build traffic, buzz and referrals around your brand that bring a consistent flow of people eager to hear what you have to say.

Worksheet, Fortnightly WIP report included 

Module 6

Growth Strategy


Review where you are, what is still missing, and put plans in place to take it to the next level.

Worksheet, Monthly WIP report included (tailored to your unique situation and personally reviewed by Kim)


Fortnightly WIP review and action-taker email


Weekly action-taker email and fortnightly WIP review – forward your updated WIP email each week for personal review and recommendations from Kim.  Stay on track!

Worksheet, Weekly action email, Monthly WIP report included (tailored to your unique situation and personally reviewed by Kim)

Disclaimer: This program is a general guide of what will be discussed on the webinars.  It is not a definitive list. Whilst I will teach you everything I can think of to help you in your business, you will be required to do the work to make it happen.  The results you get will be reflective of the effort you put in. I make no promises about earnings or any other benefit to you.

You’re ready for SoloCEO Group Coaching if:

  • You have passion for what you, make or create
  • You are in your own business and are the sole director
  • You are willing to think about your business in a wholistic way.
  • You are willing to do the work and take action
  • You don’t want to waste any more time
  • You want expert advice and support on tap for 6 months

You’re probably not suitable for SoloCEO Group Coaching if:

  • You employ more than 5 staff.
  • You want someone to do it all for you.
  • You are not running your own business
  • You are not willing to invest the time or money to make your business great.

Are you ready to do what you love without fear?

Invest in SoloCEO Group Coaching and get:

The opportunity to nail your brand, own who you are and market yourself with confidence

The opportunity to purposefully work on your business, not just in it

Support to build a systemised business that is scalable and continues to work for you 24/7

Support to build a sustainable and appropriate business network for you

Training on digital sales funnels and marketing techniques that can transform your business

An accountability partner who is focused on your business and your goals.



Program runs for 6 months with fortnightly WIP review during this time.  You will have lifetime access to recordings and all documents and worksheets after the program finishes.


The investment for this program is $997 (one time payment in Australian dollars) or $97 (AUD) per month for 12 months

Next group intake closes in








What others are saying…

“Huge integrity, warmth and generosity”

So glad you’re finally doing a mentor program, Kim! Can’t think of anyone better qualified. Recognised expertise? Tick. Stellar track-record? Tick. Focus on connection not contacts? Tick. But what’s so great about you as a mentor is who you are as a person. Huge integrity, warmth and generosity mixed with ballsy pragmatism and a wicked sense of humour. Awesome combination. Love working with you!

Mo Fox, Director |

“To say Kim has extended a lifeline to Boogie Books is an understatement!”

She has stopped us sinking into the abyss – one considered step at a time. Her thoughtfulness in fully interpreting my ability / lack of ability has meant each to-do step is manageable and achievable. With a huge dollop of focus on very personal development in areas such as self-esteem and self-belief, she ensures that at the end of each power session, I am unwittingly armed with an incredible list which is driving me forward, yet I honestly believe I can do this! It is exciting to be lifted from the quietness of my own office, to a safe place where I can articulate my dreams and visions for the future, and have a sounding board with responses richly peppered with industry experience, powerful insights and genuine concern. Thank you Kim – this is fun!”

Emma MacTaggart, Director |

“Kim has helped me transform my business”

Over recent months, Kim has helped me transform my business into a a vital service and powerful tool for East/West and Asia-focused businesses. Her coaching really hit the mark, and helped me enormously. Kim has a wealth of experience, so all her suggestions were helpful. It was so reassuring to work with someone so professional – I was no longer wasting time or effort on things that weren’t important. She is also very empathetic – her advice was just right for me, for my goals, for my business. Kim is an inspirational leader, mentor, coach and business woman. She is totally professional, much respected. She is also generous and caring – such rare qualities for a successful entrepreneur.

Claire Pisani, Director |

Frequently asked questions

Why webinar?

Webinar allows us to connect online in a group.  I’ll be able to see who is online, who has questions and monitor group activity.  We can record our sessions easily and all will have access to the recordings after the sessions.


Absolutely, but you must have done the work we discuss.  Show me your worksheets and send a report detailing what you have actually done within 60 days of commencement and, if you have applied the theory and it is not working for you, then I will refund your investment in full.  I am proud to say that in many years of coaching I have never had to refund anyone.

what is a wip report?

A WIP (or: work in progress) report is a report you fill in, or add to, during each session.  It is a living document that continues throughout our time together.  The WIP documents all current projects and work in progress.  I ask for an update weekly so that I can monitor your progress and keep you on track.  It is a useful tool to keep you focused, minimises forgotten tasks and provides an accountability mechanism.

WHY are there no dates listed for the webinars?

There are no dates listed as you will be placed into a group after registration.  Each group may have slightly different meeting times.  The webinar schedule will be sent after the closing date for enrolments.

Who else will be in the group?

Groups are allocated after the enrolment period closes.  We do our best to ensure that competitive businesses are not within the same group.  Whilst you take a very individual journey through the program, and we believe in collaboration rather than competition, please do let us know if this is a concern for you.

Will everyone else in the group see my questions?

No. Your questions will be sent to the moderator during the webinar and will not be visible to anyone else.  Simply write “Anon” prior to your question to have your name and details omitted from any on-air discussion. Whilst you will not “see” other group members, we may discuss specific questions and issues relevant to particular businesses on the webinars. You are always welcome to ask questions anonymously on webinar or privately via email.

Still have questions?

I’d be more than happy to answer any questions you may have.  Just email me and I will get back to you asap.  I know this is a big investment but I also know that by making this investment you will commit to do the work and move your business forward.  I’m confident that if you do the work we discuss, and put in the effort, then you will never look back.